PRE-SELL the offer by sending out a warm up email to your list.
Email EXACTLY on the launch date and time. (let your list take advantage of 'time freeze' pricing).
EMAIL two to three times or more during the launch, depends on your strategy. Even many top affiliates send emails everyday during the launch.
Offer BONUS package - some people will buy just to get the bonuses. Add in your own personal & unique bonuses to make this more appealing to your subscribers, your conversions are sure to be stronger!
Create your landing "VIDEO REVIEW + BONUS" page. Remind them that they won't see your bonuses elsewhere, pitch scarcity of your bonus.
Send email again to UN-OPENS, 12-24 hours after the initial email. Do little changes on the subject and email body.
Email 6-24 hours before we close the offer and the introductory price is gone forever.
